HYROX Phoenix marks the third Major of the 2025–2026 season, following Hamburg and Melbourne, with Warsaw still to come. As with the earlier Majors, the Elite 15 Women’s field was shaped by automatic qualifiers, time-based qualification, and a roll-down process that extended beyond the initial cut. This guide breaks down how the field was formed,…
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Matt, Cheryl, and Dave dig into the HYROX Cruise rollout, bunq banking partnership, Surf dating app, and gambling sponsorships, questioning who these partnerships are actually for and whether they add value for athletes or simply create noise. The conversation expands into sponsorship fatigue, teaser culture, and the growing tension between growth and trust. The episode…
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HYROX 2025 Industry Scorecard Scale, Geography, and What Participation Actually Looks Like HYROX remains the single largest mass participation hybrid fitness series in the world. In calendar year 2025, the brand operated at a scale no other hybrid format comes close to matching, with events spanning six continents and participation volumes that resemble major endurance…
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Cole Lindberg has lived a life that sounds improbable. Amusement park folk hero, This American Life subject, air guitar champion, game show contestant, musician, podcaster, and relentless starter of creative projects. In this conversation, Cole and Matt trace how curiosity, saying yes, and embracing weirdness led to opportunities that rarely arrived on schedule, but arrived…
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CrossFit has not been sold, despite multiple timelines cited publicly in late 2025 indicating a deal was nearing completion. Late-2025 Sale Timelines On November 12, 2025, Hybrid Fitness Media first reported that a consortium led by Wade Diebner and fitness entrepreneur Mark Mastrov claimed to be in advanced negotiations to acquire CrossFit from its private-equity…
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John Wooley returns to the show to unpack why fitness racing has taken off and why CrossFit never fully leaned into a format that was right in front of it. We talk about how HYROX filled a gap for everyday athletes who wanted measurable competition without complex gymnastics, why certain body types thrive in fitness…
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Matt and Cheryl dig into the latest HYROX developments, starting with the new Elite 15 plum and black kits, why the color coding helps viewers, and the complications it creates for sponsors trying to match specific shades. They also discuss HYROX’s 24-hour response window for certain athlete communications and why roll down athletes are the…
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HYROX has sent updated guidance to Elite athletes ahead of the Phoenix race covering race kit requirements, nationality representation, and the Elite invitation process. HYROX supplies official PUMA Elite race kits, including athlete surname and national flag. Athletes may choose to wear sponsor-produced race kit, but color is no longer optional. Athletes who have already…
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Topics• Holiday catch-up and studio build updates• Home gym decisions and gear tradeoffs• World Fitness Project workout breakdown• Judging online, cheating, and rules enforcement• Hybrid racing formats and fitness definitions• HYROX points-based Elite 15 system debate• Wins vs depth of field vs Majors weighting• Athlete burnout and race minimums• Fitness boom and content saturation Summary…
Read MoreI talked with Lauren Weeks about a viral clip that questioned a judging call and what actually happened on the floor. We broke down lunge standards, what judges are looking for, how yellow cards are communicated, and why some calls look different on video than they feel in the moment. We also got into judging…
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