CrossFit has not been sold, despite multiple timelines cited publicly in late 2025 indicating a deal was nearing completion.

Late-2025 Sale Timelines

On November 12, 2025, Hybrid Fitness Media first reported that a consortium led by Wade Diebner and fitness entrepreneur Mark Mastrov claimed to be in advanced negotiations to acquire CrossFit from its private-equity owner, Berkshire Partners. At the time, Diebner said his group had outlasted other bidders and was targeting a closing in late January.

On December 4, Diebner told Hybrid Fitness Media in a follow-up conversation that the sale had entered its “final stage” and that a deal was “most likely by Christmas.” That article noted that no public filings had appeared and that neither CrossFit nor Berkshire Partners had confirmed a transaction.

December 15 Interview and Reconsideration

On December 15, Hybrid Fitness Media met with Diebner for an on-the-record interview. During that conversation, he said backlash following public reporting, including the circulation of an internal draft planning document, had caused him to reconsider his involvement.

Diebner said the document was an early, non-public draft that was not intended to represent a finalized strategy, and that the reaction to its circulation raised concerns about the difficulty of executing a turnaround without broader community support. At the time, the interview was not published due to the uncertainty surrounding the deal’s status.

Subsequent Reporting on Other Buyers

Since that meeting, Hybrid Fitness Media has spoken with multiple industry sources who indicated that another potential buyer remained in the picture, despite claims at the time that no other viable bidders were still active.

Those sources said the separate buyer had progressed deep into discussions and was, at one point, considered close to completing a transaction.

Separately, new industry reporting published this week confirmed that Mastrov has agreed to reacquire 24 Hour Fitness, the gym chain he founded and sold more than 20 years ago, in a deal backed by private equity firm LongRange Capital. Mastrov will return as executive chair, working alongside CEO Karl Sanft, as the company looks to grow following a post-pandemic restructuring. The purchase price was not disclosed.

Current Status as of January 8, 2026

Christmas passed without a sale, public announcement, or regulatory filing.

This week, after being informed that an update would be published reflecting the passed timelines, Wade Diebner said his group was again in discussions, but emphasized that no deal had been finalized.

“We are in talks but nothing definitive yet at this time,” Diebner said.