Editor’s note (Jan 8, 2026):
An updated report reflects that CrossFit has not been sold as of January 8, 2026. [Read the latest update here.]

The CrossFit sale is entering its final stage. In a follow-up conversation with Hybrid Fitness Media, Wade Diebner said the deal is close to being finalized and that the target window for closing is “most likely by Christmas.”

This update follows our original reporting from November 12, which outlined the leading bidders and the status of negotiations at the time. You can read that story here.

Two Former Bidders Re-Engage

Diebner told HFM that two parties who were originally in the running reached out after our first article was published. He did not name them, but said they contacted him directly about joining his side of the deal after previously stepping away earlier in the year. He did not comment on whether they would be added or how that might affect the structure already in place.

The “By Christmas” Timeline

Diebner did not offer a specific date or further terms, but said that “most likely by Christmas” is the most accurate closing window he can share publicly at this time. He noted that this remains the expectation unless something shifts late in the process.

What Happens Next

Diebner did not share a firm date or outline remaining steps, only that the sale has moved into its final stage and is approaching the finish line. CrossFit has not released an official statement, and no public filings have appeared yet, but all indications point toward a conclusion within the Christmas window he described.

Hybrid Fitness Media will continue tracking developments and will publish updates as soon as new information becomes available.