Brendan Rice is the VP of Partnerships at Wodify, the all-in-one gym management platform that started in the CrossFit space and has spent the last several years evolving alongside the hybrid fitness boom. Brendan has been with Wodify for over eight years, has competed in Spartan races, HYROX, Ragnars, marathons, and ultras, and brings a genuinely balanced perspective on where the fitness industry has been and where it’s heading.

How Wodify started in CrossFit and evolved into hybrid fitness
Why gym owners work harder than any other entrepreneur and where that breaks down
The no passion without profit problem and what technology actually solves
Retention as the number one KPI and why F45 is a cautionary tale
CrossFit affiliates, HYROX partnerships, and why it’s not a betrayal of values
Tampa selling out in five minutes and what the demand signal means
Why no major gym brand has launched a competing fitness race format
The bootstrapped approach, no outside investment, long-term vision
What Wodify is doing at HYROX New York and the affiliate dinner model
HYROX sponsorship strategy and why naming rights weren’t the play for Wodify

Today’s episode is sponsored by Metl. MetL™ stands for honesty and health. Every ingredient is listed clearly, no fillers, no hidden sugars, no gimmicks. It’s more than a beverage; it’s a movement redefining what it means to stay energized, for kids, parents, and future generations. Learn more at metldrink.com

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify
Support us through The Cup Of Coffee
Follow Hybrid Fitness Media on IG