Swoop Talent is making moves in the hybrid fitness racing world, representing a growing list of elite athletes including Lauren Weeks, Jon Wynn, Maria Fecik, Jess Pettrow, and Kate Davey.
The agency says it was born out of necessity—after reviewing a questionable brand contract for one top athlete, they realized many competitors were signing deals without fully understanding the terms. That moment led to the launch of Swoop Talent Management, with a mission to protect and support athletes as the sport grows.
Swoop joins Ripple (signed Dylan Scott 6 weeks ago), Bakland (handling deals for Jacoby, McIntyre, Massa, Wietrzyk, and more), and athletes like Alex Roncevic—who recently signed a shoe deal with ON—in a fast-growing landscape where fitness racing athletes are getting the support—and contracts—they deserve.
As hybrid racing grows in visibility and commercial interest, the presence of athlete management teams is becoming more common. What used to be a DIY hustle is evolving into a professional support system.
The pieces are falling into place for a more professional era in fitness racing.
Full press release below:
Introducing Swoop Talent Management: Athletes First, Always
At Swoop, our motto is “Athletes first, Always”. Many elite hybrid athletes have gone from everyday competitors to overnight role models. It’s exciting, but it also comes with new challenges. We’re helping athletes navigate this shift, so they can focus on training, competing, and enjoying every moment of their careers.
Swoop already works with some of the biggest names in the space, including Lauren Weeks, Jon Wynn, Maria Fecik, Jess Pettrow, Kate Davey, and The Hybrid Engine. Whether it’s negotiating fair deals, building their personal brands, or supporting them behind the scenes, Swoop is here to make sure athletes feel valued and supported every step of the way.
“The fitness racing world is moving fast and athletes deserve better support” says Jordan Day of the Swoop Talent Management team. “Our goal is to be the team athletes can rely on, whether they’re signing their first deal or figuring out what’s next.”
From contract negotiations to content creation and career planning, Swoop offers a full suite of services tailored to each athlete’s unique journey. More than anything, the team is passionate about keeping things simple and fair, so athletes can do what they love without worrying about the fine print.
For media inquiries, please contact: Lauren Smith, [email protected]
Follow Swoop Talent Management on social media: @SwoopTalent
Photo: @filiparibeiro.lab