News

Y7 Founder Says FitLab Ended Her Role as VM Took Over Operations

Y7 Studio founder Sarah Larson Levey says she was left out of decisions affecting the yoga brand she built for more than a decade as FitLab moved operations to VM Fitness this summer. FitLab publicly announced its acquisition of Y7 in February 2025, describing the company as a nine-studio yoga chain operating in New York,…

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HYROX Acknowledges Protocol Ambiguity After Beijing Incident, Promises Rule Changes

HYROX says it will adjust its rules following a hygiene incident during the HYROX Beijing race weekend. After yesterday’s series of events, Hybrid Fitness Media asked HYROX Co-Founder Christian Toetzke how future events like this could be handled and whether rule changes were being considered. “Very unfortunate situation and we will adjust the rules, as…

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Y7 Studios Shut Down as Coaches Say Payroll Was Missed

Y7 Studio Company has told employees it is shutting down its current studios in New York, Los Angeles, and Austin, while coaches say expected payroll did not arrive last Friday. In an email reviewed by Hybrid Fitness Media, Vin Micelli wrote that the two New York locations still open will hold their final classes Friday….

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HYROX Founders Regain Control and Confirm XENOM Role

In an exclusive interview with Matt B. Davis of Hybrid Fitness Media, HYROX co-founder Christian Toetzke said he and Moritz Fuerste are regaining a controlling stake in the fitness racing company through a buyback of shares held by Infront. The transaction is being led by Toetzke and Fuerste, with investment from L Catterton and WndrCo,…

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Ragnar Trail Wisconsin To Move Forward

Ragnar Trail Wisconsin is taking place after Marathon County confirmed its outstanding invoice had been paid in full. Several financial issues have dogged Ragnar and its parent company, FitLab, in recent months. Hybrid Fitness Media has been following the story of race cancellations, unpaid bills, and uncertainty around the future of the brand. After initially…

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Reach the Beach 2026 Now Unlikely, Co-Founder Says

Customers seeking information about the 2026 Reach the Beach race, scheduled for later this month, were directed to contact one of the cofounders of Reach The Beach, Mike Dionne. Mike is not currently an employee of Ragnar or its parent company, FitLab. The emails from Ragnar stated “Hello, I would reach out to: michaelj.dionne@gmail.com. He…

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What Went Wrong With Fitplan

Fitplan Origins Founded in 2011 by Landon Hamilton and Cameron Speck, Fitplan launched its fitness creator platform in 2016 and quickly became one of the top-grossing fitness apps in the United States. By the time FitLab acquired the company in 2022, it had more than 3.4 million users worldwide and a roster of more than…

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Inside FitLab’s Nike Studios Collapse

A FitLab-operated Nike Studios location in Culver City, California, closed Friday after a short-lived handoff to a new operator, leaving coaches waiting for wages they say were due before the closure. In emails reviewed by Hybrid Fitness Media, VM Fitness told employees on Aug. 20 that it would permanently close Racked Culver City, the former…

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HYROX China Introduces Blind-Bag Station Medals for Finishers

HYROX China is giving finishers patches and blind-bag medals at events this year. After completing their race, finishers receive a bag containing a medal featuring one HYROX station. The medals are city-specific, with designs shown from Shenzhen, Chengdu, and Shanghai. Finishers do not get to choose which medal they receive. The Shenzhen rower medal includes…

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HYROX Deal Expected to Close in Early September as Founders Regain Majority Control

This article has been updated with the official news from September 8, 2026, HYROX co-founders Christian Toetzke and Moritz Fürste are expected to regain controlling ownership of the company as part of a transaction that sources say values the fitness racing brand at between $700 million and $1 billion. Sources say the deal, which has…

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