Andy Manteit launched Turf Games as a fun gym comp in London. Fast forward a few years, and it’s now an international fitness league with stops in LA, Dubai, Sydney, and more.

We get into the story behind the growth, the format, and what sets Turf apart in the hybrid space. Andy also shares lessons learned, how he picks venues, and where the brand is heading next.

Topics include:
• Why Turf Games was built for people who don’t fit the CrossFit mold
• The shift from high-skill fitness to more accessible formats
• Creating a festival experience, not just a competition
• Balancing family and event life
• Marketing, social media, and building FOMO
• Launching new formats like Turf Engine
• Expansion plans for the U.S.

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