Alex Roncevic, current Hyrox World Champion, has added another accolade by winning the Hyrox Open European Championships this morning.

This weekend, he’s set to announce a new sponsorship deal with ON Shoes. He’s racing in the @on Cloudboom Strike—the same pair he wore in Stockholm during his 55:42 victory there.

Our sources confirm that negotiations started soon after the World Championships—with Puma also in the running. Puma currently sponsors HYROX female world champion Meg Jacoby and 3-time champion Hunter McIntyre.

This marks a significant step forward for fitness racing as more top athletes secure partnerships with major brands.

Complete HYROX Vienna – European Open Championship results link.